Using Twitter

I have been using Twitter more and more lately. Not necessarily to post things but for research. You can find some good info out there! Also, I have set up searches on TweetDeck for several items.

One thing I have found while 'playing' with Twitter that there are a lot of questions from people about how to use Twitter for business, to make money or what Twitter is? The last one is my favorite! :)

I have found 2 really good examples of using Twitter for your business lately. The first comes from the Colorado Springs branch of Modis. They have started using Twitter to send out open positions that they have. They post the highlighted skills and a link to the position details on their website. A fast, cheap method of advertising! (Note - I am not looking for a job, just thought this was a good use of Twitter).

The second example was the Colorado Springs Pride Soccer Club. I have 2 kids that play soccer for them so our weekends are filled with shuttling between fields. This Spring has been bad for soccer schedules in Colorado Springs. Snow, rain, and...very little sun! Pride is now using Twitter to update game statuses! Instead of having to call all the different coaches, then the coaches calling the parents (I am sure there are a couple other levels of calling trees also), you just check Twitter. Plus, I may be out at another game so I won't get the message about the next one being canceled. I can just check Twitter on my phone. School districts, governments, etc could us Twitter in this way as well.

Now, neither of these are going to cure cancer or save lives but it is convenient (I still think the best use of Twitter was the status communication method in the Southern California fires a year or two ago!). Kudos to both organizations for embracing this new medium!

I must pass along my advice to both (and future) organizations...keep the updates relevant. I (and I have to assume at least a few others) do not want to hear about every little thing that you do or opportunity. That will make me unsubscribe and defeat the usefulness of what is being done.